By reading the chapter about the social technographics profile in groundswell, I know and understand the purpose of the social technographics profile is try to group people to analyze their daily activity to participate in different ages, different gender, different countries and regions based on the data of the groundswell activities. By this point, it is very helpful with target market when we run a company.
From the alexa website, we can easily find out school is the main location that people browse the apple’s official website, in other words, the main potential consumer groups for Apple are those college students or young people who are about the age between 18 and 24. The data graphs are as follows:
After know that the main potential customers for Apple, we can use the tool called “Forrester” to analyze the groups of people in which activities they want to participate. As we can see from the graph, the graph shows that the people is divided into six groups, and they are creators, critics, collectors, joiners, spectators and inactives. For Apple, I choose the age between 18 and 24 and the location area is in Canada, we can see the most consumers are the joiners and the spectators. For those two groups of people, they are the people that who use a social networking site, such as Facebook and Twitter, there are a lot of people are using them right now, or the people who produces the blogs, reviews and online videos. Therefore, if Apple wants to successful sell their products in order to do a good job in their marketing, they must pay attention to these two consumer groups and better through these social networking platform to communicate with the customer. The FORRESTER graph is as follows: