How connecting with the groundswell transforms your company?

After reading chapter 11 from the “groundswell” about how we connecting with the groundswell transforms our company, I have a better understanding on that how we deal with the groundswell, there are five important points about what we should do to make our company better and have the best chance of succeeding, they are as follows:

  • First, start small.
  • Second, educate your executives.
  • Third, get the right people to run your strategy.
  • Fourth, get your agency and technology partners in sync.
  • Fifth, plan for the next step and for the long term.

(Li & Bernoff, 2011, p.230)

If we good understand and use these five points above as our guide for how we connecting with the groundswell transforms our company, we will benefit a lot and will also bring tremendous opportunities for success for the company. For Apple Inc., the most important thing and is also the first, start small. Once the company to make some changes, there will be lots of problems that are very complicated and very annoying, so first to select good of the company’s strategic plan and everything starts from the minor matter. Second, educate our executives. Let the company’s team pay attention to use the social media, get them know how to use the technologies themselves, such as the Social Technographics Profiles or the forrester. Third, choose a right and appropriate person is crucial for the company, pick the person who has the enthusiastic and optimistic attitude, and he or she is willing to build a good relationship with customers. Fourth, get the agencies to take the time to better understand the groundswell and how to use the technologies to connect it with the company. Fifth, as a team leader, there is no doubt that thinking of the company’s future development prospect and the direction of the company is very important.

Check the following videos:




Li, C. & Bernoff, J.  (2011) Groundswell: winning in a world transformed by social technologies. Boston, MA: Harvard Business School Publishing


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